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COOKIE JAR GROUP NAMED LICENSING AGENT AND TV DISTRIBUTOR FOR SCAN2GO
Partnership will bring hot boys racing brand to audiences worldwide.
FOR IMMEDIATE RELEASE:
Burbank (May 17, 2012) –Cookie Jar Group, an industry leader in consumer products licensing and entertainment, has been named by d-rights Inc., the licensor and intellectual property owner, and NewBoy, the master toy licensee, as the exclusive programming distributor for the Scan2Go brand in North and South America and licensing agent in North America. Cookie Jar Group's licensing division is immediately seeking licensees for many categories for Scan2Go. Cookie Jar Entertainment will distribute the TV series.
”We have been experiencing great success with Scan2Go in Italy, Spain and Portugal; and we are excited to have Cookie Jar as our partner for another success in the Americas,” said Takamoto Miura, Vice President of d-rights Inc.
“We are very proud of the first NPD results in Italy and Spain showing that Scan2Go toys made a breakthrough in sales last Christmas season and were amongst the best selling toys,” said Manar Tarabichi, President and CEO of NewBoy FZCO. “We are also witnessing the same sales phenomenon as last January where demand has continued and retailers are enjoying great sales.
“Scan2Go is the next boys hit and we are thrilled to be representing, building, and escorting this car racing brand into the halls of hitdom in the Americas," said Toper Taylor, President and Chief Operating Officer of Cookie Jar. “Scan2Go brings technical and play innovation to the traditional, successful play pattern associated with cars and racing which is exciting consumers and retailers around the world.”
Scan2Go is a Japanese-Korean-Middle East anime TV series co-produced by d-rights Inc., NewBoy FZCO, SBS Productions Inc. and Stonebridge Capital Inc. The director of the show is Mitsuo Hashimoto whose past works include Beyblade, Bakugan and Dragonball. Based on a new concept of car racing toy, Scan2Go is a Space Racing Action Adventure series targeted to boys 4-12 years old. With fifty two (52) 30-minute episodes, the story is character‐driven and follows a phenomenon of great races taking place in outer space where each racer guns for the title of the universe’s number one racer.
Scan2Go is a high rated kids’ anime/boys action series on Clan TV in Spain, Panda TV in Portugal and K2 in Italy. Scan2Go is also one of the best-selling boys’ toys in those countries.
About Cookie Jar Entertainment
Cookie Jar is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Caillou, Strawberry Shortcake, Care Bears,Richard Scarry, and St. Andrews Links. For more information, please visit www.cjar.com and follow CEO, Michael Hirsh, on twitter @happyhirshcjar
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Headquartered in Tokyo, the company has been successful in producing TV animation series that became worldwide success, such as “Beyblade” and “Battle B-Daman” series. For more information, please visit www.d-rights.com.
About NewBoy FZCO
NewBoy FZCO, based in Dubai (UAE) is the leader in the Middle East toy market engaged in the development, marketing and distribution of various toys, food, textile and stationery products. The company also acquires, sells, and markets licenses for some of the hottest cartoon characters throughout a number of product categories. Headquartered in Dubai, UAE, the company has direct operations in GCC, Levant, and North Africa, in addition to India and Indonesia. NewBoy handles in these markets the distribution of many famous international toy brands. NewBoy also has its own portfolio of private label brands including Fulla (the number one fashion doll in the Middle East), Fun to Learn, Baby Habibi, Arabian Friends, Baby's In 2 Fun, and Play Time. For more information, please visit www.corporate.newboy.com.
Michael Berreth/Cookie Jar Entertainment
818. 955.5636; firstname.lastname@example.org